To Build or Buy (Modell's Sporting Goods) Assignment

To Build or Buy (Modell's Sporting Goods) - Assignment Example ia, Connecticut, New Jersey, Rhode Island, New Hampshire, Delaware, Massachusetts, Maryland, Virginia, and the District of Columbia (Modell’s Sporting Goods, 2013). Exclusive Brand Offerings: the business will offer its customers high-quality goods at competitive prices, which are marketed under exclusive brands. The business will invest in procurement and development staff that sources performance-based goods that are targeted to the enthusiast of sporting for sale under brands. The company’s private label products will present value to its customers at every price point and offer it with high gross. Competitive Pricing: The business will position itself to be aggressive on price, but the business will not endeavor to be a price leader. The business will maintain a strategy of matching its competitors advertised prices. In the case, a customer discovers that a competitor has a lower price of an item; the business will lower its price. In addition, under the "Right Price Promise," just in case within 30 days of buying an item from the company, the buyer finds a lower price by a competitor, the company will refund the difference. The business will seek to offer value to customers and uphold a reputation as the main provider of value. Broad collection of Brand Name products: the business will deal with a variety of popular brands including Columbia, Nike, North Face, Callaway, Under Armor, Adidas, and private label products sold under names that include Walter Hagen and Ativa, which are found in its stores. The breadth of its product selections in every group of sporting goods provides customers a variety of price points. Genuine Sporting Goods Retailer: The business history will be a retailer of authentic athletic products, footwear and apparel, which implies that it will offer athletic merchandise that is of high quality and intended to improve customers’ performance. The business will believe that its customers seek authentic, real product offerings, and