Flowers Of The Attic, V.c. Andrews - 1188 Words

In her book, Flowers in the Attic, V.C. Andrews describes the tragic life of the Dollanganger children when their mother, Corrine, moves them to her parents’ house, Foxworth Hall, after her husband dies in a car accident. When the four children, Chris, Cathy, Cory and Carrie, arrive at Foxworth Hall, their grandmother, Olivia hides them in the attic. Olivia and Corrine must hide the children from their grandfather Malcolm, so they can still inherit his wealth. In the beginning, Corrine visits her children often, but eventually fades the children out of her life and abandons them for a new, rich husband. When Olivia oversees their care, she verbally and physically abuses them. At one point, she even pours tar in Cathy’s hair and poisons Cory with arsenic. Eventually, Chris and Cathy plan an escape, but they do not leave Foxworth Hall undamaged. As the children develop, they face various psychological and behavioral problems due to their extreme conditions. In particular, Cathy faces serious challenges in peer relationships, parent-child relationships, and sexual maturation. In the story, Cathy is not given the opportunity to development healthy peer relationships because she is trapped in an attic with only her siblings. Normally, during adolescence, teenagers begin to spend less time with their family and more time with their peers (Berk 2014). The development of friendships allows teenagers to explore themselves, develop an understanding for others, create a foundationShow MoreRelatedFlowers in the Attic by V.C. Andrews823 Words   |  3 PagesFamily history The movie Flowers in the Attic follows the Dollangangers as they try and survive the abuse perpetrated by both their mother Corrine Dollanganger who is approximately 36 years of age, and their grandmother Olivia Foxworthy, who is approximately 60 years of age. Olivia is known by the children as the grandmother. The movie opens with what looks to be a normal American family in the 1960’s with two boys Christopher Chris Dollanganger, Jr., who is approximately 16 years old, CoryRead MoreEssay about Analysis of Flowers in the Attic by V.C. Andrews1076 Words   |  5 PagesAnalysis of Flowers in the Attic by V.C. Andrews Flowers in the attic that’s what four children thought of themselves. They were born so brightly colored, but fading duller as their long dreary nightmarish days, held prisoners of hope, and kept captive by greed. The Dollengangers were a loving and happy family. Chris had meet Corrine when she was fourteen. After she turned eighteen they eloped. They had four beautiful children. They all had blond hair, blue eyes, and fair skin. ChristopherRead MoreElements Of Criticism In Flowers In The Attic820 Words   |  4 PagesIn V.C. Andrews’ novel, Flowers in the Attic, the elements of classic Gothic literature are present in profuse quantity, relating directly to the ideologies outlined in Noà «l Carroll’s The Philosophy of Horror, or, Paradoxes of the Heart. Andrew’s novel dements the ideologies of a late twentieth century America, directing her focus towards the perversion of the family unit through her incorporation of incestuous relationships and inconceivable familial abuse. The characters draw heavily on Carroll’sRead MoreWhat Do You Think Your Granny Will Be Like?1071 Words   |  5 Pageslittle Maggie feeding off it of all people. What can I do, though? We†™ve never met our mom’s mother Gertie before, so I think it’s better for her to picture an impeccable character out of a fairy tale instead of maybe a V.C Andrews villainous Grandmother from Flowers in the Attic. Well, on the bright side, will only be staying with our grandmother for our entire winter break. Then, on another note, while we re away, our feuding parents can articulate about their cookie-cutter marriage andRead MoreAnalysis Of The Book Flowers On The Attic By J.k. Rowling Essay1186 Words   |  5 Pagesalong with me being an extremely creative individual. My teenage years were long before J.K. Rowling penned the first word of the Harry Potter series and even longer before Stephenie Meyer’s had the idea for her vampire love story. V.C. Andrews’ series â€Å"Flowers in the Attic† was the most memorable and influential work I read during this period in my life. Not only was I wrapped up in the dramatic storyline, it was the longest continual story I had ever read, spanning three books. As an adult there

What Makes A Good Friendship - 1533 Words

Abstract While opposing in differences, a wide variety of perspectives merge on the fact that adolescent friendships are good for development. Research studies have shown a low status of younger adolescents being at risk for having a lot of negative outcomes, but there have been little found on the focused qualities of â€Å"youths relations with peers†. Our youths that reported that having a close relationship with someone creates higher self-esteem, it makes them create better relationships with their parents, and can even increase later on greater marital satisfaction. Furthermore, psychological distress doesn’t increase in adulthood, criminal activity has an outcome of lower increase, and research shows more positive outcomes happening. In contrast, sociodemographic qualities and level of connection shows better outlooks on adolescent friendship. Introduction Comparable questions about the effects of friends and friendships with adolescents have been discussed in abstract writings for periods. However, in most recent years, some of the questions have been answered from realistic research. Advances in recent research have shown researchers succeeding in defining exactly what a good friendship is. In much of the literature, good friendships are now defined as friendships high in quality (e.g., Berndt, 1996). In this paper I will be focusing on how friendships have an important influence on adolescent’s attitudes, behaviors, and development. Some people don’t agree,Show MoreRelated Friendship Essay: What Makes A Good Friend?965 Words   |  4 Pageson when times are tough. The dictionarys definition of a good friend is a person attached to another by feelings of affection or personal regard. A good friend is there when you are struggling. For example, when a boy breaks your heart a good friend walks you through it and offer s a shoulder to cry on. According to Bree Neff, a good friend is someone who is trustworthy, doesnt talk behind your back, listens to your problems, gives good advice and tries to lend humor along with his or her supportRead MoreAristotle on Friendship1069 Words   |  4 Pagesof friendships that exist in the Greek word philia (a broader definition of friendship than one might think), which are based off usefulness, pleasure, or goodness, the three reasons for liking something: friendships of utility, friendships of pleasure and complete friendships. In the beginning, Aristotle says that friendship is a virtue or at least involves virtue. It is necessary to life, since no one would choose to live without friends even if he had all other material goods. Friendships serveRead MoreAristotle s Nicomachean Ethics : Friendship1744 Words   |  7 PagesThe concept of friendship and what makes a friendship may seem simple depending on what people look for in friendships. Some people may h ave friendships that are solely based on pleasure or it is because it is useful to them in their time of need or a friendship that gives the person both pleasure and usefulness. A person may have these types of friendships with different people. Aristotle’s Nicomachean Ethics, brings up what the best kind of friendship is. A long-lasting friendship is the best kindRead More Nicomachean Ethics: Friendship, Virtue and Happiness Essay examples933 Words   |  4 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the writings of Aristotle, seen in  Nicomachean Ethics, it is evident that Aristotle believes that friendship is necessary for a virtuous and therefore happy life. I believe that this is accurate due to the similar conditions necessary for a complete friendship and a happy life. It is also evident that friendship is useful in achieving a happy life because friendship can make performing virtuous actions easier. His interpretation can be misunderstood and mistakes in practice can be madeRead MoreCicero: on Friendship Analysis Essay1045 Words   |  5 PagesB. Thomas First-Year Symposium 12 November, 2012 Cicero Aristotle once said, â€Å"Friendship is a single soul dwelling in two bodies.† There are many things that go into the process of friendship. Some people deal with friendship one way while others deal with it in another way. Cicero had a lot to say about the different aspects of friendship in his time, but how would he view modern friendship? Some friendships Cicero may not be proud of; like the common relationships that are forced on in a classroomRead MoreTaking a Look at Nicomachean Ethics957 Words   |  4 Pagesabout the three different kinds of friendship that (Utility, Pleasure, and Goodness) that Aristotle claims exist. I will also discuss later in my paper why Aristotle believes that Goodness is the best type of friendship over Utility or Pleasure. In addition to that I will also talk about the similarities and differences that these three friendships share between one another. And lastly I will argue why I personally agree with Aristotle and his feelings on how fr iendship and virtue go hand in hand andRead MoreThe Purpose Of Friendship1304 Words   |  6 PagesProfessor Baker Intro to Philosophy 13 April 2015 The Purpose of Friendship We all have friends that we enjoy spending time with, but we do not seem to think heavily as to why we have these friends. These relationships are not necessary to survival; all that is needed for our physical body to survive is food and water, yet people want to create long-lasting friendships with people they cherish. In his work, Lysis, Plato says that that friendship is the least of natural loves, ones which we do not needRead MoreFriendship1166 Words   |  5 Pagesin every child’s life. They are there to comfort, to laugh with, and to create wonderful memories My Friendships have played an extremely important role in my life. I do not know where I would be without my friendships.   Friends to me are the people you know and enjoy being around and talking to. There are the best friends that are usually closer than the others and you are always with. What I find most important is being able to laugh at anything with them and share common interests in humorRead MoreVirtue is a Necessary Feature of Friendship871 Words   |  4 PagesFriendship offers a basic good that is necessary in human life. But to what extent, if any, is virtue a necessary feature of a true friendship? A popular view, and one I agree with, is the highly moralized view, according to Cocking and Kennett, â€Å"friendship is an essential vehicle for moral development and improvement † (Cocking and Kennett, 280). In order to argue my view that virtue is a necessary feature, I will discuss Aristotle’s view of the best kind of friendship, reconstruct Cocking Kennett’sRead MoreThe Importance Of Friendship883 Words   |  4 PagesThomas Aquinas states, â€Å"There is nothing on this earth more to be prized than true friendship†. In everybody life, there are many things and friendship may be one of the most important. Friendship is a very wonderful thing and, it is one secret of the happiness secrets in life. Everyone agrees that friendship adds a special flavor to life and that with friends we spend the most beautiful times and the most beautiful moments of life. It is not limited to individuals but also between peoples, nations

Short Story - 772 Words

what are you doing dex? runner bear hugged me from behind. thinking about kicking you in the nuts why? he screamed and ran behind blade Dont let her do this to me blade!!! runner clutched onto blades shirt. We need to start training the pack. Were about to attack on the biggest murdering pack in the world. I circle the castle like pack house on the map. Who is the alpha dex? The king.. my voice goes dry. WHAT ARE YOU FUCKING INSANE!? runner screams at me. Blade nodding in agreement. The king is the only alpha that I fear. The stories of all that he did.. killing children, families for power. Mason fane. hello earth to Dex? blade snapped at me. we will go tonight, scout around. Rosie will stay here. I didnt†¦show more content†¦Dex damnnnnn runner whistled. will you shut up? blade punched him in the arm. we ready to ride? I walk to the garage which is giant , filled with nice cars with pretty colors. Not me though i hop on my baby a black Ducati since I was the leader I got choice of what car I wanted or whatever so I got a sexy beast. We drove for 3 hours till we got to a small diner on the outside of georgia. Im starving.. I moan. Youre always hungry honeybuns blade patted my back. Then feed me!!!!! I yelled. As blade threw me over his shoulder and walked In the diner. He threw me in the booth. He sat beside me and runner sat across from us. I want waffles,eggs,hash browns,and bacon lots and lots of bacon. I lick lips. Runner laughs and blade just shakes his head. Dex something is wrong very wrong. I smell a Rouge. Jinx panicked. Where? I looked around and of course there were 5 rogues outside sniffing our cars. I mind linked blade he was one of the few who were Werewolfs like me. *rouges outside* *fucking great lets go get em dex* He stood up and I followed behind him runner was in the restroom so he didnt have to fight. He was the baby of us three it was blade because he was the oldest even tho Im the leader Im the middle kid and runner is the youngest of us. Were a fucked family as blade and Rosie say. We walked out side and THEY SCRATCHED MY BIKE! I ran and grabbed the first Rouge and snappedShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Woolworths Integrated Marketing Communication Plan

Question: Describe about the Woolworths Integrated Marketing Communication (IMC) Plan for Global Market. Answer: Introduction Integrated marketing communication is an essential part in the process of the organizations pursuit to increase the market share, introduction of new product to the market and increasing the sales volume. When the plan is designed based on the identified needs and implemented very well, then the organization will not regret on the actions taken. It is with this view that the following sections will give in details the IMC plan with Woolworths being the organization in consideration. Communication Objectives The objective of the campaign is to promote Woolworths products to the international market, to increase customer base, to increase sales volume Positioning Strategy The positioning strategy is a technique that gets employed so as to make a brand have a distinct place in the market. It is a strategy that gets utilized so that marketing is effective. It entails the identification of points and parity of differentiation that allows the product to meet standards as well as presenting products of added value based on price, quality, functionality and innovation aspects (Blankson, Kalafatis, Cowan Singh, 2012). Niche Identification In consideration of Woolworths and the plan to enter into the global market, it is suggested that the organization begin with the identification of the niche in the market segment. In order to get the niche, the organization has to segment the market based on demographics and psychographic so as to know the needs of each segment (Wong Wu, 2013). The niche that the organization has to target is professionals of age between 25-30 years since these are the group with particular attributes like entertainment, leisure and adventure. In doing this the organization need to watch on the competitors elements of positioning strategies (Blankson, Kalafatis, Cowan Singh, 2012). In order to have an effective positioning, the organization must have clear message. The message that the organization have selected is Fresh Food People. The message implies that the organizations products are fresh and meant for people. This must be communicated via an appropriate channel so as to reach targeted segment that the organization are giving fresh products that are consumable (Wang, Xie, Jagpal Yeniyurt, 2016). Price-Quality Strategy The strategy that is suggested for positioning is the price-quality approach. The organization must set their prices on the new product such that it is favorable to the customers and that the price does earn some proceeds to the organization (Simola, Hyn Kuisma, 2015). The price that is affordable will keep customers running for the product. In tandem with the price is quality, the organization must ensure that alongside the favorable price, the product must be of quality (Wong Wu, 2013). The aspect of quality when augmented with price that is affordable makes customers loyal to the price. The customer base get to increase and in the end the sales volume goes high thus translating to high proceeds (Hollensen, 2015).. Additionally, the two aspects of quality and price thus lead to the curving of a niche that can never be broken by the competitors (Blankson, Kalafatis, Cowan Singh, 2012). Customer Value The other strategy that the organization has to adopt for positioning is the customer value approach. The new product to be introduced into the market must be made such that it is of beneficial value to the customer. When communicating the message concerning the product, the marketing team has to include all these benefits so that the customers are aware of the new features that the organization has included in the new product (Wang, Xie, Jagpal Yeniyurt, 2016). Value is made the same amount of by an emphasis on procedures and frameworks as much as it is by attitude and culture. Outlook and culture are considerably more hard to change, furthermore hard to copy. It is less demanding to duplicate items and frameworks than to change attitudes and culture. Thusly, for long haul achievement, outlook and culture are vital and enduring. These, alongside frameworks make awesome experience and esteem. Esteem changes amid the utilization of an item or amid the Customer Journey. Esteem is seen amid the buy purpose, the shopping, the real buy or purchasing, the establishment or start-up, the utilization and even the re-deal. We infrequently call this the waterfall of necessities. Needs change amid the Customer Journey. Making Customer Value builds consumer loyalty and the client encounter. The turn around is likewise valid. A decent client experience will make esteem for a Customer. Making better advantages versus cost expands faithfulness, piece of the overall industry, cost, decreases mistakes and builds effectiveness. Higher piece of the overall industry and better productivity prompts higher benefits. Communication Strategy Mix The strategy refers to the techniques that the organization will use in order to promote the product that is to be taken to the targeted segment. The organization in entering into the international market will employ the following enumerated strategies (Quirke, 2012). Advertising The strategy is one of the most employed techniques in the communication mix. It encompasses all the messages that an organization pays so as to make the information get to the targeted segment. The organization has to spend a sizeable amount of finances on the form of communication. Therefore in the initial planning stage, the organization set reasonable finances for the strategy. Irrespective of the fact that this type of strategy is expensive, it is one where the organization has complete control of the delivered information. Also, the message reaches a wider spectrum of customers in the target segment and hence very effective (Parente Strausbaugh-Hutchinson, 2014). Personal Selling It is a strategy where the organization opts to sell its product to the customers on face to face basis. It is done concurrently with direct marketing. The advantage of the method is the customers are able to meet face to face with the sellers, the product being sold can be demonstrated to the customers on the spot, there is direct meeting with the customers hence one can have a feel of the target segment and be in a position to advice accordingly. The seller is able to place emphasis on the value of the product as well as the benefits that a client can enjoy from buying the product (Helm, Gritsch, 2014). Discounts and Promotions The product under this strategy gets promoted with the use of paid communication. The organization through the strategy pays the communication so that clients are able to know on the discounts and promotions that the organization presents. The strategy consists of coupons rebates or percent-off deals. Additionally, the organization uses in-store signage and exterior signs as a way of alerting customers to the offered deals. The aim of the strategy is to increase proceeds as well as the flow of cash, attract customers and clearing unfinished stock. The strategy is efficient when well executed through proper planning and get to attract large customers (Parente Strausbaugh-Hutchinson, 2014). Public Relations This is the strategy in which the organization creates a positive image of the organization through good passage of the organizations products to the target market. It entails use of good personal relationship between the customers and the organization. The method is different from the others in that one does not pay for the passage of information. The disadvantage of the method is that one does not have control of the message. If the media is used as a form of propagation of the message, the message can in most cases be changed and distorted in a negative manner to the target market and hence causing a negative impact in the market segment (Quirke, 2012). Event Sponsorship The strategy is a component in the marketing mix. It is where an organization pays for a function in order to have some presence in the event that will happen for example in sports. There are benefits that come with the use of event sponsorship like giving out samples, gifts etc. (Quirke, 2012). Sponsorship of occasions can be particularly successful as a promoting technique since it can be used for getting to an extensive variety of customers. It can be especially valuable for organizations that participate in worldwide events, since sponsorship rises above social and dialect hindrances. Given the affinity of buyers to partner supports with the occasion they advance, it is critical for organizations to choose occasions that are suitable with their itemor corporate picture (Parente Strausbaugh-Hutchinson, 2014). A developing number of advertisers presume that corporate sponsorship is more than any strategies as it gives chances to measure client reaction to items promptly. Occasions permit entrepreneurs relate straightforwardly with their clients, while they give clients the chance to experiment with the results of an organization firsthand. In examination, promoting research techniques, for example, center gatherings are typically exorbitant and may not concentrate on the right sort of individuals, while advertise studies or surveys generally don't permit forthcoming clients the chance to experiment with items (Nissa Mishra, 2016). The type of promotion is effective since it allows in the access of a bigger population and particularly to the organizations that take part in big events. The functions allow owners of business to relate directly with consumers, present the opportunity to the clients to taste the product. It creates high visibility dues publicity that is positive which raises the visibility as well as wide exposure (Jha et al., 2016). Media Mix Digital Media The type of media mix entails the use of digital signs encoded so that it represents the message. It is created with the aim of passing messages concerning the product to the segment that is targeted. The organization with the use of this strategy will increase the level of playing field such that any competitor will never meet the standards of the organization. Besides this, the organization can pass the message with little cost since it is cheap. Additionally, it is cheap to measure. The number of traffics that come in contact with the message is easily determined and hence the number of visitors checking the product. Also, the organization is able to get results on real time by monitoring on the number of customers attracted to the product (Percy Rosenbaum-Elliott, 2016). With the online real time results, the organization is able to refine its strategy with the aim of attracting more customers to the organizations products. It implies that the organization is able to measure and determine focused returns in a given period of time. The organization can as well develop the brand based on the customers visiting the site by adding value. This will present significant value leading the creation of market opportunities since there is great exposure to the product (Nissa Mishra, 2016). Print Media It is recommended that Woolworth adopts this they of strategy in communicating to the customer owing to the many benefits that come with this type of media mix. This is the form of strategy where message get passed to the customers with the use of printed materials on the paper. The approach is proposed for Woolworth because it tangible. Customers like real content that they feel and have in their hands. The strategy has the ability to trigger feeling of sense, smell etc especially when the paper used can change color when subjected to certain forms of environments (Pouya, 2015). The media is efficient and effective in that it can be made in different sizes and can as well pass information to a larger part of the customers. It creates engagement via attracting attention and is trusted by larger part of the population. The method offers the chance to store the media so that information gets retrieved when needed. In the media, different type of messages can be included: education, news, inspiration offer and entertainment (Jha et al., 2016) Social Media This is a type of media mix where an organization uses any form of social sites in the promotion of their products. There are many forms of social media such as Face book, Twitter among others. The advent of technology made it possible for the growth of the media (Nissa Mishra, 2016). The organization will use these media mix because it has the potential on increasing brand awareness and cost effective since the only requirement for the organization is the creation of the company profile. Also, social media has the potential of increasing inbound traffic and hence assist the organization to get customers even those who are not loyal to the product. This is possible by syndicating the content in many platforms and this will allow people not loyal to reach the organizations product (Nissa Mishra, 2016). Through the social media, the organization can improve its ranking on the web with the use of optimization engine. The social media has the capability of examining the state of over 58% marketers who were using the social media for the past one year (Nissa Mishra, 2016). The use of social media makes and increase customer satisfaction. There is customization of messages and clients are able to comments and ask for suggestion or information concerning a product. Hence through feedback, customers get satisfied as they get direct interaction with the organizations information page (Jha et al., 2016) Brand loyalty is created and improved. When customers get the right information concerning the product, they get to know all the features and benefits that a product presents. This gives the client the affinity to the product and hence making him/her loyal to the product. The strategy is cost effective since there no initial costs that get incurred and hence cheap and through the social media, the needs as well as the thoughts of the customer get known. The information obtained from the customer assist in lying up better strategies for penetration to the market (Nissa Mishra, 2016). Budget Concepts MEDIA COST ($) Advertising 17,000 Personal Selling 5,000 Discounts and Promotion 10,000 Event Sponsorship 15,000 Digital Media 6,000 Print Media 4,000 Total 57,000 Evaluation Metrics The evaluation metrics that the organization will employed in order to assess the market are described below: ROAS This Return On Advertising Spend and utilized in order to know the profits that can be attained through promotion by giving the best marketing channel as well as the target segment for a product. It is calculated with the use of the formula: ROAS = (Ad revenue/ Cost of ad source). ROI This is Return on Investment which indicates the effectiveness together with the value investment. It as well indicates the losses and assists in assessing the level effectiveness of a promotion strategy. It is given by- ROI = (Net Profit / Cost of Investment) x 100. Customer Retention Rate This is another technique that determines customers to ascertain whether they are loyal to the product, if the company is attracting new clients and retaining old clients. It is given by: Customer Retention Rates = (Customers End Period New Customers for this Period) / Customers at Start of the Period x 100 Sales Numbers Based on the number of sales, an organization is able to know whether the promotion undertaken was effective or not. It is possible by comparing the sales of previous period prior to promotion and the sales of the period from which the campaign was done. Customer Response When a feedback mechanism is entrenched in the promotion plan, then feedback can be obtained and analyzed. The number and nature of feedback can tell whether the plan was successful or not. Market Research Research can be undertaken on brand loyalty prior to campaign and at the same time undertake after the campaign and then the results be analyzed and reports to get the results. In comparing the two, one is able to tell the impact of the campaign. Conclusion/Summary With the objective of the report under consideration, the positioning strategy is a technique that gets employed so as to make a brand have a distinct place in the market. It is a strategy that gets utilized so that marketing is effective. It entails the identification of points and parity of differentiation that allows the product to meet standards as well as presenting added value. Communication strategy gets used in order to promote the product that is to be taken to the targeted segment. The organization in entering into the international market will employ the following enumerated strategies Media mix entails the use of digital signs encoded so that it represents the message. It is created with the aim of passing messages concerning the product to the segment that is targeted. Print the form of strategy where message get passed to the customers with the use of printed materials on the paper. The approach is proposed for Woolworth because it tangible. Customers like real content that they feel and have in their hands. The use of social media makes and increase customer satisfaction. There is customization of messages and clients are able to comments and ask for suggestion or information concerning a product. Hence through feedback, customers get satisfied as they get direct interaction with the organizations information page. Recommendations The organization must have clear message together with the message that the organization have selected. The strategy that is suggested for positioning is the price-quality approach. The organization must set their prices on the new product such that it is favorable to the customers and that the price does earn some proceeds to the organization. The price that is affordable will keep customers running for the product. In tandem with the price is quality, the organization must ensure that alongside the favorable price, the product must be of quality. The organization has to adopt for positioning is the customer value approach. The new product to be introduced into the market must be made such that it is of beneficial value to the customer. The organization has to spend a sizeable amount of finances on the advertising form of communication. Therefore in the initial planning stage, the organization set reasonable finances for the strategy. The organization ought to employ discount and promotion strategy so that clients are able to know the discounts and promotions that the organization presents. The strategy consists of coupons rebates or percent-off deals. It is where an organization ought to under event sponsorship in order to have some presence in the event that will happen for example in sports. There are benefits that come with the use of event sponsorship like giving out samples, gifts etc. The organization with the use of digital strategy will increase the level of playing field such that any competitor will never meet the standards of the organization. It is recommended that Woolworth adopts this they of strategy in communicating to the customer owing to the many benefits that come with this type of media mix. The media is efficient and effective in that it can be made in different sizes and can as well pass information to a larger part of the customers. It creates engagement via attracting attention and is trusted by larger part of the population. The method offers the chance to store the media so that information gets retrieved when needed. In the media, different type of messages can be included: education, news, inspiration offer and entertainment. The organization ought to use media mix because it has the potential on increasing brand awareness and cost effective since the only requirement for the organization is the creation of the company profile. Also, social media has the potential of increasing inbound traffic and hence assist the organization to get customers even those who are not loyal to the product. This is possible by syndicating the content in many platforms and this will allow people not loyal to reach the organizations product. References Blankson, C., Kalafatis, S., Cowan, K., Singh, J. (2012). Market orientation and positioning strategy: review and propositions.Thriving in a New World Economy, 131. 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